DNA
\ dē - en - ā \ noun
the conclusive proof
of
(a Brand’s) identity
A Brand's DNA
determines if it can scale
sustainably.

Our Vision … Our Passion
Transforming Investments Into
Financially Viable, Globally Scalable & Operationally Sustainable Brands
01
MARKET RESEARCH
Managers use research to reduce uncertainty, reveal the unobvious and realize hidden patterns in perceptions & habits to formulate strategies. Thus, the culture of deep consumer centric decision making is created.
We are LOCALS
advising LOCALS
on what LOCALS want.
02
BUSINESS ADVISORY
Our team structures financial potential, unlocks communication concepts whilst nurturing concealed talent within organizations to ensure repetitive growth. DNA’s Consultancy practice is unique in that we ensure our deliveries are built on up-to-date meta-data banks and deep local understanding, delivering insights others cannot, uncovering Underlying Strategic Opportunities
03
BUSINESS INTELLIGENCE
We identify global trends & opportunities by mapping big-data to identify competitive activity & market gaps. We anxiously adopt new latest technologies to make knowledge powerful.