Brand Ability Test

 

Name(required)
01. Does your company have a strategic plan that helps achieve its long term goals?(required)
02. Do you feel your organization faces issues in cascading the vision and strategy down to the teams for implementation?(required)
03. Does management have a system to track KPIs on the progress of your strategy?(required)
04. Does your organization have a consumer centric culture; i.e. they conduct research regularly to make business decisions?(required)
05. Is customer satisfaction measured and tracked as a critical KPI for your business?(required)
06. Are there brand guidelines & marketing standards in place for your products? (required)
07. Do you believe your products are competitive enough to compete in international markets?(required)
08. Is your marketing & promotion aggressive (vs. competitors) in the markets you operate in?(required)
09. Is the brand trademark registered & legally protected to scale into offshore markets?(required)
10. Has the company patented its Intellectual Property?(required)
11. Do you constantly measure overall equipment efficiency – to improve asset utilization?(required)
12. Do you constantly measure overall equipment efficiency – to improve asset utilization?(required)
13. Do you monitor the percent of raw materials / efforts that go to waste?(required)
14. Do you monitor the percentage of production re-worked because of inadequate quality?(required)
16. Does your company have a properly researched plan / strategy ready to grow exports?(required)
17. Is there a dedicated manager / team focused towards building Exports?(required)