Connect – DNA

Our Team

DNA builds on its specialization of marketing & research consultancy to advise businesses on efficient and effective ways of addressing consumers, customers and competitors in general environments and foreign target markets. Find out who we are, and where we’re heading.

Our in-house expertise comprises of hand-picked professionals from selective disciplines:

- MARKETING & BRANDING CONSULTANTS who have previously served in leading positions with giants such as P&G, Unilever, Pepsi, Clorox, Savola, Abudawood, Applebees, & Al-Raya stores. The team has been part of creating multiple mega-brands locally and internationally.

- FINANCIAL STRATEGISTS who worked with regional corporations and have performed over 400 strategy projects including financial feasibilities, investor kits, business plans, and marketing strategies. Our team mainly comes from Fergusons UK and PKF.

- MARKET RESEARCHERS that have pioneered extensive projects spanning a dynamic portfolio, covering millions of interviews/observations globally using contemporary methods and unwavering quality standards. The team has previously worked with global research agencies including TNS, GfK, Nielsen, Synovate & MEMRB.

- BUSINESS INTELLIGENCE SCIENTISTS that have been active in AI / ML & BI since these fields were in infancy (1980’s). The Team consists of experts who have served or have hands-on experience with platforms such as Oracle, SAP, Tableau, QlikView, Business Objects, Linux, and more so, have produced state-of-the-art solutions such as Populator, Vanman, and RED.

Have a project? Let’s discuss

Have a question, need assistance? We’re just a message away! Need an experienced and skilled hand with customised business optimisation solutions? Fill out the form to get a free consultation.