Managers use research to reduce uncertainty, reveal the unobvious and realize hidden patterns in perceptions & habits to formulate strategies. Thus the culture of consumer centric decision making is created. A culture of data centricity addresses corporate decision making gaps, forecasts potential behind innovations, and creates concepts that accelerate habit changes

Our team structures financial potential, unlocks communication concepts whilst nurturing concealed talent within organizations to ensure repetitive growth. DNA’s Consultancy practice is unique in that we ensure our deliveries are built on up-to-date meta-data banks and deep local understanding, delivering insights others cannot.

We focus on one key term: ACTIONABILITY

They say BIG DATA is BAD DATA, unless it’s made manageable.

In today’s age of information overflow – with lots of talk about Big Data, Smart Cities, Artificial Intelligence, etc. – there is still a vivid gap in addressing the core issue of proper urban & investment planning. We identify global trends & opportunities by mapping big-data to identify competitive activity & market gaps.

DNA has pioneered in developing BI platforms for optimizing business decisions. Our tools such as Populator, Vanman, RED and Investor Kit have enabled clients to make quicker, and more effective business decisions based on big data banks reflected on GIS platforms.